“In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” - Klaus Schwab, founder and executive chairman of World Economic Forum.
The new normal is not business as usual. The old ways of building business are fast disappearing. Technology has re-shaped our world. If we view technology as an enabler of business growth, how do we make the most of it?
NextTECHnow harnesses today’s most potent forces of business growth – entrepreneurial energy and startup invention. From Publicis Media, NextTECHnow uses the latest technology solutions to solve real client business and communication challenges. We find and evaluate nascent technologies and have a track record of continually activating projects that accelerate ‘test and learn’ agendas while inspiring client and agency talent alike.
Local market NextTECHnow leaders are experts in both making things happen and digital transformation. They are hand picked by Publicis Media global and local leadership to support the Publicis Media Business Transformation practice which is charged to help clients unlock growth by re-engineering customer experiences. Because entrepreneurial innovation is as much a mindset as a skillset NTN leaders come from a range of agency functions including digital leadership, strategy and business consultancy
Global & UK
Global Head of Partnerships, Business Transformation
Global & UK
Senior Executive, NextTECHnow Operations, Business Transformation
Middle East & North Africa
Chief Strategy Officer, Publicis Media MENA
Slawomir wek Szwaj
Innovation Catalyst Director, Starcom
Head of Innovation and Partnerships, Business Transformation
Chief Digital Officer, Starcom
Institute of Practitioners in Advertising - Start-ups town hall: sharing stories of success and learning lessons from failure
Mentor A Female Entrepreneur speed-dating breakfast with women in leadership
Singapore Launch of NextTECHnow
Mobile Matters supporting Starcom and Mediavest
ROI@Percy Street – powered by Zenith
Tech@Turnmill for Starcom Clients
October 29, 2016
Why the ad industry needs to move beyond hackathons and work harder at startup relationships
July 01, 2016
Publicis Groupe reveals the startups it will be backing in Publicis90 initiative
March 03, 2016
Starcom Mediavest Group helps startups generate £250,000 in revenues
January 6, 2015
Starcom MediaVest Group plays startup matchmaker
The startups that NextTECHnow have introduced to Heineken have definitely accelerated our test and learn agenda. Indeed, two startups that we have got to know through this unit have now been activated with good success on Heineken brands.
We are extremely pleased with the results of the IMAX SPECTRE media campaign that MediaVest orchestrated for us. Working with the agency’s NextTECHnow team allowed us to harness an innovative tech partner that could provide us with the capabilities to curate and leverage IMAX attendee’s social posts and filter by messaging and positive sentiment to communicate the power of the IMAX Experience in an authentic and targeted manner. Leveraging positive word of mouth is of course, the holy grail for most marketers, and especially for an ‘Experience’ based proposition such as IMAX.
Not only did this campaign deliver media efficiency, but tangible commercial benefits, delivering our highest gross revenue to date in the UK and a revenue market share far greater than our share of capacity. It was so successful we immediately commissioned our next campaign via the NextTECHnow team.
We have been hugely impressed with the NextTECHnow initiative. Through a series of meetings with their startup partners they have inspired and challenged us to thinking differently. But they go far beyond just matchmaking – they present real tech solutions and then support and drive the integration into our plans seamlessly. We are certainly keen to build further tech partnerships for our brands across 2016.
Publicis Media is definitely seen to be the agency that has an "open door" policy with the startup community.
It's great to see Publicis Media going above and beyound for their clients, with NextTECHnow hunting breakthrough opportunities amongst the diverse and vibrant London startup ecosystem.
Publicis Media's NextTECHnow programme is proving to be a bridge between star-ups and major brands, and puts us in front of the right people in the right way. What's nice is that it's more than justa talking shop — they are putting proper resources into the initiative and we're already seeing great results from our involvement.