“In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” - Klaus Schwab, founder and executive chairman of World Economic Forum.

The new normal is not business as usual. The old ways of building business are fast disappearing. Technology has re-shaped our world. If we view technology as an enabler of business growth, how do we make the most of it?

NextTECHnow harnesses today’s most potent forces of business growth – entrepreneurial energy and startup invention. From Publicis Media, NextTECHnow uses the latest technology solutions to solve real client business and communication challenges. We find and evaluate nascent technologies and have a track record of continually activating projects that accelerate ‘test and learn’ agendas while inspiring client and agency talent alike.

If you are a startup, join our partner programme today



  • Global HQ (London)
  • UK (London)
  • Asia HQ (Singapore)
  • China (Shanghai)
  • Middle East & Africa HQ (Dubai)
  • Poland (Warsaw)

opening soon

  • USA (NY and Chicago)
  • Germany (Dusseldorf)
  • Russia (Moscow)
  • Australia (Sydney)
  • France (Paris)

opening 2017

  • India (Mumbai)
  • Italy (Milan)
  • Nordics (Stockholm)
  • Spain (Madrid)
  • Canada (Toronto)
  • Mexico City (Mexico)

Our People

Local market NextTECHnow leaders are experts in both making things happen and digital transformation. They are hand picked by Publicis Media global and local leadership to support the Publicis Media Business Transformation practice which is charged to help clients unlock growth by re-engineering customer experiences. Because entrepreneurial innovation is as much a mindset as a skillset NTN leaders come from a range of agency functions including digital leadership, strategy and business consultancy

  • Jim Kite

    Global & UK

    Global Head of Partnerships, Business Transformation

  • Violeta Todorova

    Global & UK

    Senior Executive, NextTECHnow Operations, Business Transformation

  • Ali Nehme

    Middle East & North Africa

    Chief Strategy Officer, Publicis Media MENA

  • Slawomir wek Szwaj


    Innovation Catalyst Director, Starcom

  • John Ng

    Asia Pacific

    Head of Innovation and Partnerships, Business Transformation

  • Vivian Zhu

    Greater China

    Chief Digital Officer, Starcom




  • October 20th

    Institute of Practitioners in Advertising - Start-ups town hall: sharing stories of success and learning lessons from failure

  • October 27th

    Mentor A Female Entrepreneur speed-dating breakfast with women in leadership


  • November 3rd/4th

    Singapore Launch of NextTECHnow

  • November 9th

    Mobile Matters supporting Starcom and Mediavest

  • November 10th

    ROI@Percy Street – powered by Zenith

  • November 29th

    Tech@Turnmill for Starcom Clients


in the news

Client Testimonials

  • The startups that NextTECHnow have introduced to Heineken have definitely accelerated our test and learn agenda. Indeed, two startups that we have got to know through this unit have now been activated with good success on Heineken brands.

    Elizabeth Hodson,
    Media Manager at Heineken UK

  • We are extremely pleased with the results of the IMAX SPECTRE media campaign that MediaVest orchestrated for us. Working with the agency’s NextTECHnow team allowed us to harness an innovative tech partner that could provide us with the capabilities to curate and leverage IMAX attendee’s social posts and filter by messaging and positive sentiment to communicate the power of the IMAX Experience in an authentic and targeted manner. Leveraging positive word of mouth is of course, the holy grail for most marketers, and especially for an ‘Experience’ based proposition such as IMAX.

    Not only did this campaign deliver media efficiency, but tangible commercial benefits, delivering our highest gross revenue to date in the UK and a revenue market share far greater than our share of capacity. It was so successful we immediately commissioned our next campaign via the NextTECHnow team.

    Ben Caunter,
    Senior Director of Marketing, IMAX EMEA

  • We have been hugely impressed with the NextTECHnow initiative. Through a series of meetings with their startup partners they have inspired and challenged us to thinking differently. But they go far beyond just matchmaking – they present real tech solutions and then support and drive the integration into our plans seamlessly. We are certainly keen to build further tech partnerships for our brands across 2016.

    Stuart Renshaw,
    Head of Digital at McCormick EMEA

startups Testimonials

  • Publicis Media is definitely seen to be the agency that has an "open door" policy with the startup community.

    Rowly Bourne,

  • It's great to see Publicis Media going above and beyound for their clients, with NextTECHnow hunting breakthrough opportunities amongst the diverse and vibrant London startup ecosystem.

    Adam Stamper,
    CEO & Founder

  • Publicis Media's NextTECHnow programme is proving to be a bridge between star-ups and major brands, and puts us in front of the right people in the right way. What's nice is that it's more than justa talking shop — they are putting proper resources into the initiative and we're already seeing great results from our involvement.

    Jonathan Grubin,