Case Study

The Arts & Technology Masterclass

“A lot of agencies talk about innovation, but SMG have demonstrated a real commitment to it. There aren’t many
events that can bring students, start-ups, agencies and their clients together in one place but the NextTECHnow
team have pulled it off seamlessly.”

6
startups
17
clients
18
client leads
12
PHD
projects
2
student
winners
2
journalists

5 themes

  • Art Enabled Tech
  • Experiential
  • Music
  • Social
  • Wearables

Queen Mary Information

Location: Queen Mary University, School of Engineering & Materials Science building, Mile End Road, London E1 4NS
10.00-11.00 Arrivals & refreshments
11.00-11.30 Introductions Steve Parker, Co-CEO, SMG Patrick Healey, Co-Director of Media and Arts Technology Programme, Queen Mary University Frank Durrell, Digital Strategy & Technology Director, NextTechnow
11.30-12.15 12 students present early & late stage tech projects
12.15-14.30 Lunch & Learn: touring lab space to explore student’s research
14.30-14.45 Tech City guest speaker – Joe Scarboro, Founder, 3 Beards
14.45-15.30 NextTECHnow Start-up presentations
15.30-16.15 Entrepreneurship Panel led by NextTECHnow
16.15-16.30 Voting for the best student projects and closing remarks by Jim Kite, Strategic Development Director, SMG
16.30-18.00 Drinks and networking
18.00-21.00 Dinner, Greedy Cow restaurant, 2 Grove Road, London E3 5AX